Virtual House Tours: The Key to Smart Property Marketing

June 23, 2023
-min read

We live in a world where we can make important financial decisions with the touch of a button and without leaving home. And what a world that is.

Even property, likely the most expensive and significant purchase we make in life, can now be decided upon remotely or without ever visiting the location. 

Take luxury apartments, for example. In many cases, bricks are still being laid as developers market their units, relying solely on 3D renders to entice and allure potential buyers. Not anymore. 

With virtual reality, people can take a tour of a property—one that isn’t even built yet—and all that’s needed is the floor plans to build it. Developers can actualize and showcase something tangible that secures sales way better than renders ever could. 

Read on to discover the key benefits of virtual house tours and why you should be taking full advantage of them.

The Rise of Virtual House Tours

The rise of virtual house tours as a marketing tool is linked to a bunch of influences. One of those being COVID. People still needed to buy homes at this time, and with VR, they could explore properties without running the risk of getting sick. 

Of course, both advancements in technology and sheer convenience contributed to the evolution of virtual house tours. But the pandemic certainly expedited it. And now, they’re only growing in popularity. 

Buyers not only get the same viewing experience, but they can also make crucial decisions that are only possible in VR. They can actually customize furnishings and fittings—down to the kitchen sink and the color of the walls—in real time.

3 Benefits of Virtual House Tours

Enhanced Accessibility

Virtual house tours allow potential buyers to remotely and conveniently view properties from anywhere in the world. Regardless of location, buyers can access lifelike, 3D representations of properties without the need for physical presence, breaking down geographical barriers and, ultimately, enhancing sales opportunities.

Realistic Visualization

VR has come such a long way in terms of realism. Buyers can virtually navigate through properties, inspect architectural details and gauge spatial layout with a real sense of depth and scale. This offers a more interactive and engaging experience in comparison to traditional alternatives, like videos and photographs, and aids buyers in making informed purchasing decisions.

Time and Cost Efficiency

Both buyers and sellers benefit here. From the buyer's perspective: they save time and money that comes with visiting multiple properties and can narrow down their choices by doing virtual tours first. Additionally, sellers can showcase their properties to a much wider audience without the need for hosting constant open houses or individual appointments.

Our Thoughts

Virtual reality is progressively becoming an absolute asset to industries worldwide. Real estate included. Safety training and simulation, property showcasing, live collaboration—these are just ripples in the waves that VR is already creating in property. 

In a market with few opportunities to leap ahead of the competition, taking advantage of VR now will open doors to increased engagement, customer satisfaction and, ultimately, a significant boost in your market share.